Welcome to Holmgren Subaru

The Best Price and A Better Experience!

Committed To Our Customers & Our Community

Subaru Loves to Help
Subaru Loves to Help
Subaru Loves the Earth
Subaru Loves the Earth
Subaru Loves to Care
Subaru Loves to Care
Subaru Loves Learning
Subaru Loves Learning
Subaru Loves Pets
Subaru Loves Pets

Why choose us

Money Back Guarantee

Exceptional Customer Service

Trade-In Appraisal

Online Purchase

Featured specials and events

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What our recent customers say

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David Goolsby

1 day ago

Great people working here!

Daniel Frink

6 days ago

Met Allen nelson of Holmgren Subaru on a trip to the dealership with a buddy. Explained to Allen that my wife was in an accident and we may need a new car depending on the car being totaled or not....

Chris Rusaw

1 week ago

A great dealership and service center. Been going there for 11+ years, due to their ability to connect with customers, provide quality, honest, and fair work and work estimates, and making sure that...

Lali Ewan

2 weeks ago

Jason Antoniou treated us with outstanding courteousness, kindness and caring. Our buying experience was superior. We would highly recommend Holmgren Subaru


1 month ago

Service dept is awesome. Several mechanics worked AS A TEAM to do all my brakework in a few hours so that I could have my car by 5pm. They did this on their own!!!! I did not ask them to do this. ...

Tim Shoemaker

1 month ago

I had a great experience shopping for my first car at Holmgren Subaru. I spoke with the salesman Frank who took the time to understand what I was looking for in a car before anything else. Being my...

Marley Bocian

1 month ago

Such an amazing experience. Helped my partner and I get a new car as first time car buyers. The experience was seamless and the team was so helpful.

kate cassidy

2 months ago

We worked with Jon Stevens. He was fantastic, walked through the lot with my dad and myself, and gave us plenty of good options. We ultimately went with a Subaru Forester which we are very happy with.

Kaela M

3 months ago

I always take my Subaru here to get my oil changes (so they can plug the computer in for updates) and recalls. Krista from the express service department is always my first point of contact upon...


3 months ago

I had the best experience buying our new Outback at Holmgren Subaru. I have purchased many cars over the years and this was by far the easiest and most painless experience I have ever had buying a...

Kailey Halpin

3 months ago

I recently had a service done at this Subaru and it was an exceptional experience. While waiting, Manny at the desk made sure that everyone waiting was accommodated for. He even came around with...

Hannah Fitzgerald

4 months ago

Holmgren Subaru was so welcoming and customer focused. My recent visit to purchase my new Subaru was nothing short of phenomenal. From the knowledge on the safety features, to the time spent detailing...

Explore the New and Used Inventory at Holmgren Subaru

Subaru continues to represent a popular brand in North Franklin, thanks to its lineup's key characteristics. Subaru made the stylistic choice to make symmetrical all-wheel drive a standard feature in many of its drivetrains. This addition gives you the all-season control you deserve without having to add on an extra, pricey package. Many Hartford families choose a new or used Subaru for its safety, both in terms of crash testing and standard features.

You will find several new Subaru models to choose from at Holmgren Subaru. In the world of Subaru SUVs, the subcompact Crosstrek represents the smallest model. The Subaru Forester measures one size larger as a compact SUV, and the Subaru Ascent represents a midsize SUV. If you want to drive a wagon around Middletown, consider the new Subaru Outback. Among new cars, Subaru offers the compact Subaru WRX, Subaru Impreza, and midsize Subaru Legacy. They all make great choices for your New London commutes, and each serves unique roles. For example, the Impreza has an upscale interior, while the WRX has thrilling performance. Many have hybrid options as well.

Buying a used Subaru remains a good way to save some money without losing out on the best features our cars and SUVs offer. You still get the standard all-wheel drive and safety measures, but you won't have the pay the premium of a brand new model. This aspect can significantly reduce the amount you pay. Since Subaru models remain durable and reliable, you won't have to worry too much about issues like breakdowns and repairs in Norwich, CT. You should get any used vehicle looked at by a mechanic, of course.

In addition to our new and pre-owned Subaru vehicles, we carry used cars for sale from other auto brands. Find your next used SUV, car, truck, or minivan at our North Franklin Subaru dealership.

Financing and Leasing Solutions

Whether you want to get a new or used Subaru, you can ensure the deal gets done in a way that suits your finances and your needs. If you want to buy a car, we have many options to make financing straightforward and smooth. We want the process to feel quick and easy for you. If you prefer to lease, then the same applies. We want to make sure you can get the car or SUV you need with a minimum of fuss and paperwork. We also want you to leave without any worries about how you can fit the Subaru you want into your budget. You can contact our friendly Subaru finance team to discuss all your options.

Subaru Parts and Service

If you already have a Subaru, then our Subaru service center represents the perfect place to get it serviced or to order parts. We have years of experience working on these vehicles, so we know how to get them running and keep them running. Our sources mean we can get authentic Subaru parts as cheaply as possible so that you don't have to pay inflated costs. We want to take the right amount of time to ensure we do a good job without giving you a large labor bill, too. It comes down to the fact that we know and love Subaru vehicles, and we've experienced no better feeling than keeping one at perfect health.

Subaru represents one of the best choices among all auto manufacturers. It gives you more for your money than just about anyone else. We believe in Subaru as a brand, and we know that Subaru cars and SUVs make great fits for so many different buyers out there. Set up a test drive of any Subaru model that catches your eye, and you will see for yourself. From the interiors to the exteriors and engines, we welcome you to explore the new inventory at Holmgren Subaru.


  1. Holmgren Subaru

    3 New Park Avenue
    North Franklin, CT 06254

    • Sales: 860-889-2651
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Get in touch

  • Contact our Sales Department at: 860-889-2651
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed