The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Holmgren Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

CT Humane Society
Adopt A Highway
Franklin Elementary School
Sails Up For Cancer, Leukemia & Lymphoma Society

 Subaru Love Promise Heart

Love Promise Stories from Holmgren Subaru

Holmgren Subaru Love Promise Drop Off  –  Stephen M

Holmgren Subaru Love Promise Drop Off

This was an extremely fun drop off to make. Holmgren Subaru really puts in the effort to make it a big deal and so did Lawrence & Memorial Cancer Center. They had a local radio host do a live feed video, professional photography, and the hospital had their PR person onsite taking quotes. It was an excellent presentation and I was just happy to be along for the ride and part of a tremendous display of giving and raising awareness for our cause. Dawn also shared her personal connection to LLS which, of course, makes it extra special for her.

Love Promise Delivery  –  Daniela H

Love Promise Delivery

On July 18, 2017 LLS staff member Traci Heath met with Vice President Eric Holmgren and his wife Dawn Holmgren at Holmgren Subaru (North Franklin, CT), to deliver 12 craft kits, 80 blankets and messages of hope, to Lawrence & Memorial Cancer Center. They were greeted by Cathy McCarthy and a few other of the staff at the facility who were very grateful for the donation to their patients. The blankets provide much needed support and “warmth” to patients fighting cancer. Erin and her team were grateful of the gift from Holmgren Subaru and could not wait to give the amazing blankets and cards of hope to their patients. Traci was able to see the Falcone Healing Garden, a beautiful garden that is a peaceful area that patients can go to sit and relax, reflect, and heal. Cathy was very appreciative of the donation for the patients and could not wait to pass the blankets along to them!

Holmgren Subaru supports Sails Up 4 Cancer  –  Robert D

Holmgren Subaru supports Sails Up 4 Cancer

No one is free from the wrath of cancer. Not men or women, young or old, black or white. Cancer doesn't discriminate, it chooses its victims at random and without warning. It can devastate families and rip the life right out from under you. Sails Up 4 Cancer is a non-profit corporation founded by a two-time cancer survivor who has an intimate relationship with cancer and cancer patients. Sails Up 4 Cancer fills a much-needed niche with patients suffering from this deadly disease. Sails Up 4 Cancer has a unique fund, called the Spinnaker Fund. This fund provides financial relief directly to families that are experiencing the stress when the loss of income occurs. Not only does Sails Up provide direct aid to families. It is also a principal contributor to the local Cancer Hospital's Transportation and Single Women's Patients Assistance Fund. Sails Up 4 Cancer has also been an ongoing benefactor for the local Hospice Care Center. It is for these reasons among others that Holmgren Subaru of North Franklin, CT continues to support Sails Up 4 Cancer and the related services it provides to the SE CT Region. Together, Holmgren Subaru and the Sails Up 4 Cancer Team is making a significant difference in the lives of those struggling with cancer. The photo attached is on a sailboat in the Mystic Irish Day Parade which attracts over 30,000 spectators.

Holmgren Subaru Loves Pets  –  Eric H

Holmgren Subaru Loves Pets

At Holmgren Subaru it is our goal to keep all animals safe and healthy. For every pet picture taken in our dealership this October and shared on our Facebook, Twitter or Instagram page #SNELovesPets will make a donation to the Angell Animal Medical Center that does an amazing job in the prevention of Cruelty to Animals.So please help us and let's have some fun doing it. Stop by anytime this month with your dog or cat, pose for a picture and collect your free gift.

Local Subaru delivers "warmth" to cancer patients  –  Courtney R

Local Subaru delivers

The Leukemia & Lymphoma Society was honored to join Holmgren Subaru for the delivery of their Love Promise Care Packages to Lawrence & Memorial (L&M) Cancer Center. When we brought in all of the boxes of blankets Cathy McCarthy, the Social Worker for the Cancer Center, broke down in tears! She couldn't believe that they were receiving this incredibly generous donation. It made such an impact that Mr. Tom Holmgren, owner of Holmgren Subaru, was present for the delivery, along with his son Eric and daughter-in-law Dawn. It was a genuine testament to Subaru’s promise of community involvement. As we were wrapping up the delivery, we had the pleasure of witnessing one of L&M's patients celebrating his last day of treatment. Cathy explained that on a patient's last day of treatment they have the opportunity to hit the "gong" and say a few words. Right after, he went around to hug all of the staff members to thank them for helping him through the last grueling months of treatment. You could tell that the staff at L&M Cancer Center really made this a comfortable and uplifting place for their patients. By the end of the ceremony The Holmgren's and I were both in tears at how moving this experience was, and agreed that we picked the perfect place to donate these Care Packages and Care Cards to. A huge thank you to Holmgren Subaru for making this incredible impact in their local community.

Holmgren Subaru Sponsors Sails Up For Cancer  –  Bob D

 Holmgren Subaru Sponsors Sails Up For Cancer

SU4C's mission statement really says it all. SU4C is a non profit organization dedicated to funding research in the education, prevention, and care for all types of cancer through the art and enjoyment of sailing. Holmgren Subaru has been proud to sponsor SU4C for the past 2 years with several different fund raising drives and also has been active in raising awareness of SU4C.

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