The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Holmgren Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Wings of Freedom Animal Rescue
Adopt A Highway, CT Fund for the Environment/Save the Sound
Franklin Elementary School, John B. Stanton Elementary School
Community Speaks Out, Community of Hope, Holy Family Home & Shelter, Connecticut Food Bank, Veterans Equine Therapeutic Services
Sails Up For Cancer, Leukemia & Lymphoma Society, St. Jude
Love Promise Stories from Holmgren Subaru
Subaru and Holmgren Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Holmgren Subaru Shares the Love with Veterans Equine Therapeutic Services - Thor T
At Veterans Equine Therapeutic Services, we have a simple mission that has guided us from the very beginning. We provide a serene place for military veterans to heal through equine and educational activities led by skilled instructors, staff, and volunteers. Many of our team members are veterans themselves and understand what it feels like to try to rebuild your life after military service, after the trauma and the physical wounds that come with it. What makes our work possible is the generosity of people who believe in supporting those who have given so much for all of us. This year, that generosity showed up in an incredible way. Veterans Equine Therapeutic Services was chosen as a 2024 Hometown Charity by Holmgren Subaru in North Franklin, Connecticut. As part of Subaru’s commitment to supporting local organizations, the 2024 Subaru Share the Love Event raised more than 31 million dollars for charities around the country. Through this program, we were honored to receive $15,250 dollars in donations, thanks to Holmgren Subaru and their staff and customers. The promotion is called “Hometown Heros” but I honestly do not think of us as the heroes in this story. The real heroes are people like Eric and Dawn Holmgren, owners of Holmgren Subaru. They are the ones who see a need and decide to step in with open hearts. Their support, and the support of Subaru as a company, has been inspiring to me and to everyone in our organization. It is hard to fully explain just how much this donation has meant. These funds have allowed us to reach more veterans than ever before. We have been able to expand our mounted and ground equine programs, bringing in more participants to experience the calm and sense of purpose that comes from working with horses. We also have grown our archery program. With new equipment, we are able to offer lessons to parents and children together, giving families a way to build confidence, learn life skills, and create memories that last. This support is helping us launch our Outdoor School program that will start in July 2025. This program brings veterans, active duty service members, first responders, and their families together in nature to learn camping and survival skills. It is a chance to share stories, make connections, and find community in a peaceful setting. The Share the Love donation also allowed us to put together a roping clinic as part of our Cowboy School. Participants will learn new skills in a fun environment and take home their own rope to keep practicing their new skills. But what matters most is that these programs are not just activities. They are helping save lives. So many veterans struggle with isolation, depression, and the weight of memories they cannot always share. Programs like ours help reduce that isolation. They teach ways to manage emotions, provide a sense of purpose, and create a safe space to heal. None of this work could happen without the generosity of people like Eric and Dawn Holmgren and the dedication of Subaru to their communities. Our organization is completely supported by donations and the time and care of our volunteers. Because of this support, we are able to offer everything we do at no cost to our participants. On behalf of everyone at Veterans Equine Therapeutic Services, our veterans, our service members, our first responders, and all the families we serve, thank you. Thank you to Eric and Dawn, to Holmgren Subaru, and to Subaru of America for believing in us and for believing in the power of community. Your support is creating a place of healing and hope that our heroes can count on. Sincerly Thor Torgersen Executive Director / Co-Founder Veterans Equine Therapeutic Services vetsct.org
Holmgren Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in North Franklin, this is a harsh reality. Helping others strengthens communities, which is why Holmgren Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Holmgren Subaru have helped nearly 900,000 children and adults in urgent need. On 02/12/2025, Holmgren Subaru donated 204 shoes/socks to Madonna Place. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Holmgren Subaru Delivers Comfort and Care to Local Cancer Patients Through Subaru Loves to Care - Paige C
As part of the Subaru Loves to Care initiative in partnership with the Leukemia & Lymphoma Society (LLS), Holmgren Subaru generously donated 80 blankets and 30 thoughtfully prepared patient care kits to local cancer patients, offering both comfort and encouragement during their treatment journeys. Each blanket and care kit was a symbol of compassion, delivered with the hope of bringing a moment of relief and a reminder that patients are not alone in their fight. The care kits, filled with practical and comforting items, were designed to support patients through the challenges of treatment, while the blankets offered warmth and a tangible sense of community. The Holmgren Subaru team went above and beyond, personally delivering the items. Their kindness and dedication reflect the core values of Subaru and the powerful impact of the Subaru Loves to Care initiative. Through this generous outreach, Holmgren Subaru continues to demonstrate that love, support, and human connection can make all the difference—both in the community and in the lives of those who need it most.
Holmgren Subaru Representing the Truest Spirit of Community, Neighbors Helping Neighbors. - Sandra F
On behalf of the East Hampton Volunteer Food and Fuel Bank, a heartfelt thank you to Holmgren Subaru for your extraordinary generosity. We are deeply grateful for your incredible donation, which has made a world of difference in the lives of so many. Your support has allowed us to provide food for families and warmth for homes, helping us make a lasting impact through the contributions we’ve gathered. Thanks to your kindness, we’ve been able to collect 4,863 pounds of food and raise an impressive $14,420. Your contribution has directly supported over 400 households, providing vital food and fuel assistance to those in need. We are truly inspired by your dedication to our community. Together, we’re creating meaningful change, and we couldn’t do it without you. Once again, thank you for your trust, your support, and your belief in our mission. We appreciate everything you do, and we wish you a safe, healthy, and prosperous New Year!
Holmgren Subaru Leads Cleanup at Esker Point Beach - Annalisa P
I’d like to extend a heartfelt thank you to Holmgren Subaru for their invaluable support of Save the Sound and for hosting their sixth cleanup event this year at Esker Point Beach in Groton, CT. The impact of trash on our wildlife is profound—turtles, fish, birds, and other creatures that make Long Island Sound so special often become entangled in fishing line, nets, and six-pack rings. They can mistake debris like Styrofoam, plastics, and cigarette butts for food, leading to poisoning and starvation. This is all preventable! The dedicated team at Holmgren Subaru, alongside volunteers, spent the day diligently collecting trash along the coast, beach, and surrounding areas of Esker Point. Using the Clean Swell app and tallying on worksheets, they tracked the trash types and quantities collected, totaling 1270 pieces of trash. This important data not only reveals pollution trends over time but also highlights the significant impact volunteers are making around the globe. Thank you for your commitment to keeping our shores clean and protecting the wildlife we cherish!
A Journey of Hope and Connection - Tammy D
At Community Speaks Out, we embody the spirit of people helping people. We listen to those impacted by addiction, understanding their struggles and assessing their unique needs. Our mission is to connect them with recovery facilities, support groups, and essential services that pave the way to healing. We believe in the power of community—surrounding ourselves with those who uplift us and recognizing that saving lives is a cause worth championing. We are immensely grateful for the partnership with Holmgren Subaru. Their support has strengthened our ties within the recovery community, enabling us to assist individuals in securing sober living arrangements, meeting basic needs, and engaging in recovery activities. These activities have not only fostered connection but also transformed perspectives. One individual in recovery shared, “I never knew recovery could be fun.” Thanks to the continued support of Holmgren Subaru, we are not just addressing the homelessness that often accompanies addiction, we are bridging gaps in early recovery services that lead to improved outcomes. Together, we are helping those who have long felt forgotten to feel seen and heard again. Your generosity makes a profound difference in their lives, reminding them that they are not alone on this journey.
Thank You For Your Generosity - Luan C
On behalf of the staff at Madonna Place, I want to extend our heartfelt gratitude for your generous donation of 180 winter coats. Your thoughtfulness in organizing the pizza party, snacks, and arts and crafts for the children and their families made the event truly special. We are especially thankful for your extra effort in purchasing additional coats for those who needed sizes that were not initially available. Your commitment to supporting our families is invaluable. The ongoing support from organizations like yours reinforces our mission to strengthen families, promote health, and prevent child abuse and neglect. We are incredibly grateful for your generosity and all that you do for Madonna Place and our community. Thank you once again for making such a positive impact!
Holmgren Subaru Shares the Love With Those Fighting Cancer - Robert D
For fourteen years, Sails Up 4 Cancer has been dedicated to assisting families in our community, donating over $400,000 to support their needs. Since day one, Holmgren Subaru has been a steadfast ally in our mission. As a non-profit organization, Sails Up 4 Cancer focuses on funding education, prevention, care, and cures for all types of cancer through the joy and art of sailing. Being chosen by Holmgren Subaru for the Share the Love event enables us to make a significant impact in the lives of many individuals and families. The funds we receive help alleviate the stress and despair that often accompany loss of income and the financial burdens of cancer treatment. With these resources, we can share educational materials, inform about treatment options, and raise essential funds for cancer education, preventive care, and cures. We extend our heartfelt gratitude to Eric, Dawn, and the entire Holmgren Subaru team. Their kindness, generosity, and commitment to community involvement have profoundly impacted the lives of many during their most vulnerable times.
Holmgren and ECT Make a Difference at the Gemma E Moran United Way Labor Food Center - Kyle U
I wanted to take a moment to express my gratitude for Holmgren Subaru's continued, generous support of the Chamber of Commerce of Eastern Connecticut Leadership Program. Holmgren's commitment to our community, particularly with it's most recent contribution to the Gemma E. Moran United Way/Labor Food Center makes an incredible difference for so many. This most recent effort will have a profound impact on our community by facilitating the renovation of two crucial community rooms at the Food Center. These spaces are not merely places where food is distributed; they are integral to fostering collaboration, education, and community cohesion. They serve as vital hubs where individuals come together, not just to receive sustenance but to build relationships and support networks that strengthen the fabric of New London County. The Gemma E. Moran United Way/Labor Food Center is a beacon of hope for many in our region, providing essential resources to thousands of individuals and families each month. Support from local businesses like Holmgren Subaru help ensure that these facilities can continue to operate effectively, meeting the increasing demand for support in our community. This ongoing support and willingness to always be involved truly embodies a love promise—a commitment to making a tangible and positive difference in the lives of others. It is through partnerships like this that we can create a more united and thriving community where everyone has the opportunity to thrive. Thank you once again for your dedication to our community and for being a driving force behind positive change. Your kindness and generosity are deeply appreciated by all of us involved in the ECT Leadership Program and the United Way of Southeastern Connecticut.
Holmgren Subaru Partners With The Leukemia & Lymphoma Society - Daniela V
Every three minutes, a person in the U.S is diagnosed with leukemia, lymphoma, or myeloma - blood cancers that often requires patients to endure difficult treatments that leave them feeling weak, cold, and isolated. Since 2016, Subaru has partnered with The Leukemia & Lymphoma Society® (LLS) to provide warmth, love, and relief by delivering over 230,000 blankets along with patient care kits and encouraging messages of hope. Holmgren Subaru delivered 80 blankets and 30 patient care kits to Lawrence & Memorial Cancer Center. We are proud to continue this partnership and look forward to many years to come. Thank you all for your continued support to our patients!
