About Holmgren Subaru - A North Franklin CT Subaru Dealership
In Loving Memory Of Our Founder Thomas Holmgren
It is with profound sadness that we announce the passing of our beloved founder, Thomas Holmgren, just a couple of months shy of his 98th birthday. Mr. Holmgren entered the car business in 1954, working for Mallon Chevrolet. Fifty years ago, in the fall of 1973, he became one of the original Subaru retailers in New England. He opened his doors in Lisbon, Connecticut, with a two car showroom and only four employees, one being his wife and partner, Jennie. In 1976 he expanded to Central Avenue in downtown Norwich, moving to our current location in North Franklin Connecticut, in 1980. Tom was healthy enough to lead the overhaul and remodel of our eco-friendly, signature facility in 2016, which he was so proud of. Throughout Tom's many years as an employer, he gained the love and respect of so many who worked for him. He took a lot of pride in the store, and the people who worked for him. He loved being a Subaru dealer. He had an uncanny knack for remembering customers and the cars that they purchased decades ago. After selling cars over the last eight decades, his experience ranged from selling the iconic 55 Corvette, all the way to seeing the birth of the electric vehicle. It was an unprecedented time in the automobile business, that he got to take part in. As the owner of Holmgren Subaru, mentor, Grandfather, and our Dad, he will be sorely missed.
We Are Honored To Be Recognized for Customer & Community Commitment
2023 Reputation Award Winner
One of the highest achievements a business can earn, Reputation's 800 Award highlights those that put customer experience at the very core of their strategy, and are driven by the voice of the customer to succeed.
Those that win the 800 Award consistently collect, understand and apply any and all feedback so that they can make data-driven decisions to ensure that the customer will have the best possible experience. We at Holmgrem Subaru are honored to be recognized with the 2023 800 award.
Why Buy From Holmgren Subaru
What Our Recent Customers Say
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Thoughtful Amenities
Turn to Holmgren Subaru in North Franklin for Affordable Prices and an Honest Experience
When customers visit us at Holmgren Subaru in North Franklin, they expect a wide variety of new Subaru models to blow them away. But at our family owned and run dealership, we've spent over 40 years going above and beyond, extending the excellence you find with our new Subaru models on our showroom floor to our pre-owned Subaru models and our onsite Parts and Service Centers. We understand that how we treat you after your car purchase is just as important as the time you spend at our dealership, which is why our award-winning sales team makes themselves available to all your questions and auto repair and service needs.
Your Experience Is Our Priority
Our Subaru car dealership has served neighbors in North Franklin, Hartford, Middletown, New London, and Norwich for decades, providing a relaxed, family-centered atmosphere where our goal is to keep the momentum going from the moment our customers find the car of their dreams to the moment they drive off the lot. We work hard to eliminate the guesswork from the car-buying process as the dedicated and knowledgeable members of our Finance Center create payment and lease plans that relieve our customers and help move the process along. Working with local and national financial institutions, our team can ensure honest, safe payment plans for all our Subaru-seeking customers.
No games, no gimmicks, just a true partnership with the shared end goal of seeing our customers happy behind the wheel. Call us today to schedule a test drive and visit our dealership, conveniently located at 3 Park Avenue in North Franklin, CT.
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Holmgren Subaru
3 New Park Avenue
North Franklin, CT 06254
- Sales: 860-889-2651







