Connecticut New & Used Subaru Dealership | About Holmgren Subaru in North Franklin Serving Hartford & New London

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.Visit Our Love Promise Page

One of the highest achievements a business can earn, Reputation's 800 Award highlights those that put customer experience at the very core of their strategy, and are driven by the voice of the customer to succeed.

Those that win the 800 Award consistently collect, understand and apply any and all feedback so that they can make data-driven decisions to ensure that the customer will have the best possible experience. We at Holmgrem Subaru are honored to be recognized with the 2023 800 award.

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

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When customers visit us at Holmgren Subaru in North Franklin, they expect a wide variety of new Subaru models to blow them away. But at our family owned and run dealership, we've spent over 40 years going above and beyond, extending the excellence you find with our new Subaru models on our showroom floor to our pre-owned Subaru models and our onsite Parts and Service Centers. We understand that how we treat you after your car purchase is just as important as the time you spend at our dealership, which is why our award-winning sales team makes themselves available to all your questions and auto repair and service needs.

Our Subaru car dealership has served neighbors in North Franklin, Hartford, Middletown, New London, and Norwich for decades, providing a relaxed, family-centered atmosphere where our goal is to keep the momentum going from the moment our customers find the car of their dreams to the moment they drive off the lot. We work hard to eliminate the guesswork from the car-buying process as the dedicated and knowledgeable members of our Finance Center create payment and lease plans that relieve our customers and help move the process along. Working with local and national financial institutions, our team can ensure honest, safe payment plans for all our Subaru-seeking customers.

No games, no gimmicks, just a true partnership with the shared end goal of seeing our customers happy behind the wheel. Call us today to schedule a test drive and visit our dealership, conveniently located at 3 Park Avenue in North Franklin, CT.