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What Separates Holmgren Subaru?

Buying a car should not be a stressful high-pressure experience.  You should expect to be treated with straight forward honest pricing - no gimmicks.  We will not leave any hidden charges out of our price quotes nor will we ask for artificially high prices just to negotiate with you.

We are a family owned and operated dealership that has spent over 40 years in one location building a reputation for world class service.  We realize that how you are treated after you purchase a car is what separates a dealership.

Over the last several years we have become one of Southern New England's leading internet dealers and southeastern CT's number #1 volume dealer because we follow some very basic principals:

At Holmgren Subaru:

  • We provide no gimmick price - no left out fees or charges.
  • We provide prompt, courteous and professional answers to all your requests.
  • We respect your wishes - if you prefer to communicate with us via email only, please let us know.
  • We listen to your needs and HELP you find the car you want instead of trying to "sell" you something.
  • We are very transparent - we'll show you everything. Being an educated customer is very important. We realize that the real cost of a car is just a click away so we are more than happy to show you everything and anything.
  • We work very hard for our internet customers - we are always available to answer your emails promptly.
  • We welcome you to bring your pets when you visit us at Holmgren Subaru!

Holmgren Subaru Loves Our Community

The Subaru Love Promise is our dealerships promise to help and serve our local and surrounding communities by collaborating with nonprofit education programs, health, community, environment, and animal organizations and help fulfill their needs and goals. We extremely proud as a dealership to make an impact and help those in need in our community. We are constantly planning new community initiatives, so please visit our Love Promise page to learn more about our community engagements!

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About Holmgren Subaru

When customers visit us at Holmgren Subaru in North Franklin, they expect a wide variety of new Subaru models to blow them away. But at our family owned and run dealership, we've spent over 40 years going above and beyond, extending the excellence you find with our new Subaru models on our showroom floor to our pre-owned Subaru models and our onsite Parts Center and Service Center. We understand that how we treat you after your car purchase is just as important as the time you spend at our dealership, which is why our award-winning sales team makes themselves available to all your questions and  auto repair and service needs. 

Our Subaru car dealership has served neighbors in North Franklin, Hartford, Middletown, New London, and Norwich for decades, providing a relaxed, family-centered atmosphere where our goal is to keep the momentum going from the moment our customers find the car of their dreams to the moment they drive off the lot. We work hard to eliminate the guesswork from the car-buying process as the dedicated and knowledgeable members of our Finance Center create payment and lease plans that relieve our customers and help move the process along. Working with local and national financial institutions, our team can ensure honest, safe payment plans for all our Subaru-seeking customers.

We Want to Hear About Your Experience!


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Visit or Contact Us at Holmgren Subaru Today!

Get Directions to our North Franklin CT Dealership:

  1. Holmgren Subaru

    3 New Park Avenue
    North Franklin, CT 06254

    • Sales: 860-889-2651
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Get in Touch

  • Contact our Sales Department at: 860-889-2651
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday8:30AM-5:00PM
  • SundayClosed