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What Separates Holmgren Subaru?

Buying a car should not be a stressful high-pressure experience.  You should expect to be treated with straight forward honest pricing - no gimmicks.  We will not leave any hidden charges out of our price quotes nor will we ask for artificially high prices just to negotiate with you.

We are a family owned and operated dealership that has spent over 40 years in one location building a reputation for world class service.  We realize that how you are treated after you purchase a car is what separates a dealership.

Over the last several years we have become one of Southern New England's leading internet dealers and southeastern CT's number #1 volume dealer because we follow some very basic principals:

At Holmgren Subaru:

  • We provide no gimmick price - no left out fees or charges.
  • We provide prompt, courteous and professional answers to all your requests.
  • We respect your wishes - if you prefer to communicate with us via email only, please let us know.
  • We listen to your needs and HELP you find the car you want instead of trying to "sell" you something.
  • We are very transparent - we'll show you everything. Being an educated customer is very important. We realize that the real cost of a car is just a click away so we are more than happy to show you everything and anything.
  • We work very hard for our internet customers - we are always available to answer your emails promptly.

Holmgren Subaru Loves Our Community

The Subaru Love Promise is our dealerships promise to help and serve our local and surrounding communities by collaborating with nonprofit education programs, health, community, environment, and animal organizations and help fulfill their needs and goals. We extremely proud as a dealership to make an impact and help those in need in our community. We are constantly planning new community initiatives, so please visit our Love Promise page to learn more about our community engagements!

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About Holmgren Subaru

When customers visit us at Holmgren Subaru in North Franklin, they expect a wide variety of new Subaru models to blow them away. But at our family owned and run dealership, we've spent over 40 years going above and beyond, extending the excellence you find with our new Subaru models on our showroom floor to our pre-owned Subaru models and our onsite Parts Center and Service Center. We understand that how we treat you after your car purchase is just as important as the time you spend at our dealership, which is why our award-winning sales team makes themselves available to all your questions and  auto repair and service needs. 

Our Subaru car dealership has served neighbors in North Franklin, Hartford, Middletown, New London, and Norwich for decades, providing a relaxed, family-centered atmosphere where our goal is to keep the momentum going from the moment our customers find the car of their dreams to the moment they drive off the lot. We work hard to eliminate the guesswork from the car-buying process as the dedicated and knowledgeable members of our Finance Center create payment and lease plans that relieve our customers and help move the process along. Working with local and national financial institutions, our team can ensure honest, safe payment plans for all our Subaru-seeking customers.

We Want to Hear About Your Experience!

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kate cassidy

3 weeks ago

We worked with Jon Stevens. He was fantastic, walked through the lot with my dad and myself, and gave us plenty of good options. We ultimately went with a Subaru Forester which we are very happy with.

Kaela M

1 month ago

I always take my Subaru here to get my oil changes (so they can plug the computer in for updates) and recalls. Krista from the express service department is always my first point of contact upon...


2 months ago

I had the best experience buying our new Outback at Holmgren Subaru. I have purchased many cars over the years and this was by far the easiest and most painless experience I have ever had buying a...

Kailey Halpin

2 months ago

I recently had a service done at this Subaru and it was an exceptional experience. While waiting, Manny at the desk made sure that everyone waiting was accommodated for. He even came around with...

Hannah Fitzgerald

2 months ago

Holmgren Subaru was so welcoming and customer focused. My recent visit to purchase my new Subaru was nothing short of phenomenal. From the knowledge on the safety features, to the time spent detailing...

Maria Rapp

2 months ago

I cant say enough great things about Holmgren Subaru! Cars are hard to come by in todays world, but the staff at Holmgren Subaru helped me find a beautiful used Subaru Legacy that fit right within my...

Dave Hobbes

2 months ago

My Family has purchased cars here for years. The Customer service is fantastic. We always feel like we are being taken care of and treated with respect. This dealership is very clean and organized. I...

Mary Altheiser

2 months ago

Allen is very patient and helpful to make sure I found the right Subaru for me. Jason also made sure I was satisfied with my purchase. Looking for a good car? Check out Holmgren Subaru.

Maureen Walton

3 months ago

Best car buying experience thus far! I would reccomend Holmgren to anyone in the market for a vehicle. I had been to several dealerships prior. My first interaction was with Tyler. He was courteous,...

Cardinal Forest

4 months ago

Accommodating service department. Have been going here for over 2 years now. Would recommend.

Wendy Sargent

4 months ago

Getting the vehicle I love . The men there were soooo patient and kind.

Alexandrea Fortin

4 months ago

We went to Holmgren in September to get a replacement car. We were ready to wait the 3-6 months (thanks COVID) that became 9 months. Then my Rogues transmission went yesterday (Friday March 4th) and I...

Visit or Contact Us at Holmgren Subaru Today!

Get Directions to our North Franklin CT Dealership:

  1. Holmgren Subaru

    3 New Park Avenue
    North Franklin, CT 06254

    • Sales: 860-889-2651
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Get in Touch

  • Contact our Sales Department at: 860-889-2651
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed